商業設計 │ 美國知名甜點店 Rice to Riches
With the new Lower East Side-location of Rice to Riches, the Wid Chapman Architects were tasked with reimagining an iconic namesake rice pudding parlor, located for over twenty years in the Soho neighborhood of Manhattan.
Inspired by the shape of rice grains, as well as the consistency of creamy pudding, the firm created a curvaceous retail and eating environment. Walls are layered with a continuous form that undulates up and down around the space. This forward-protruding plane houses 36 oval shape LED screens with constantly moving images and witty verbal quips about consuming rice pudding- a brand hallmark of the previous store.
The pudding retail display case has a similar vocabulary, as do the ceilings with their irregular-shaped lighting recesses. These recesses in turn contain thousands of opaque and translucent acrylic rods of varying lengths and colors which serves to animate the ceiling and the entire place.
A playful, wavy banquette wraps the entire storefront wall with oval storefront windows above. Along the banquette are tables which suspend from the ceiling from posts that appear to grow from conal forms on the ceiling. Picking up on the orange accent theme throughout, these tables contain an orange back lit ring of acrylic.
隨著 Rice to Riches 遷至下東區新址，Wid Chapman Architects 受託重新構思這家在曼哈頓蘇荷區屹立二十餘年的經典米布丁品牌。
靈感來自米粒的有機形態與布丁的細膩質地，設計團隊打造出一個以流動曲線為語彙的零售與餐飲空間。牆面以連續層疊的形式延展，隨著空間起伏律動；前端的波浪立面嵌入 36 個橢圓形 LED 螢幕，播放著動態影像與趣味標語，延續品牌一貫的幽默個性。
米布丁展示櫃延用相同設計語言，呼應天花板上自由流動的燈光凹槽。凹槽中垂掛著數千根長短不一、色調錯落的不透明與半透明壓克力棒，營造出閃耀流動的視覺節奏，為空間注入活力與層次。
店內設有環繞牆面的波浪長椅，搭配橢圓形窗景，延續整體的柔和線條。幾張懸吊式桌面自天花板垂下，支柱如同自圓錐形結構中生長而出，底部環繞一圈橙色壓克力光環，與品牌主色調相互呼應，營造出溫暖而未來感的氛圍。
2024 美國紐約建築設計獎 NY Architectural Design Awards – 室內設計 – 餐廳和咖啡廳 Interior Design – Restaurants & Café – 銀獎
得獎連結：https://nyarchitectureawards.com/winner-info.php?id=277
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